Instagram Stories and Snap Map Marketing Tactics

Feb 17, 2022


Welcome to TNECDA - Creative Design Agency's comprehensive guide on leveraging Instagram Stories and the Snap Map for effective marketing in the Arts & Entertainment - Visual Arts and Design industry. In this article, we will delve deep into the intricacies of these powerful social media features and provide you with valuable insights and strategies on how to optimize their potential to enhance your brand's presence and drive engagement.

Chapter 1: Understanding Instagram Stories

1.1 What are Instagram Stories?

Instagram Stories is a feature that allows users to share photos and videos that disappear after 24 hours. With over 500 million daily active users, this feature offers tremendous marketing potential for businesses in the visual arts and design industry. By utilizing Instagram Stories, you can showcase your work, create engaging content, and increase brand awareness.

1.2 Utilizing Instagram Stories for Brand Engagement

Instagram Stories provide various tools and features to captivate your audience and amplify brand engagement:

  • Text and Stickers: Add text or stickers to provide context and make your stories more interactive.
  • Swipe Up Links: If you have a verified account or 10,000+ followers, you can include swipe-up links, directing users to your website, portfolio, or specific promotions.
  • Polls and Questions: Engage your audience by including interactive polls and questions, gathering valuable insights and feedback.

1.3 Story Highlights and Brand Storytelling

Instagram allows you to save your stories as Highlights on your profile, extending their lifespan beyond 24 hours. Utilize this feature to categorize your stories and craft compelling narratives that resonate with your target audience. By utilizing brand storytelling techniques, you can create a visually captivating journey, boosting brand loyalty and engagement.

Chapter 2: Exploring Snap Map for Marketing

2.1 Snap Map: An Overview

Snap Map is a dynamic feature offered by Snapchat, allowing users to share their locations on an interactive, map-based interface. With its immense popularity, Snap Map presents unique marketing opportunities for visual arts and design businesses to reach a highly engaged user base.

2.2 Leveraging Snap Map Features for Marketing

To effectively utilize Snap Map as a marketing tool, consider the following strategies:

  • Business Geofilters: Create custom geofilters for specific locations, events, or venues to promote your brand and engage users attending those events.
  • Collaborations and Partnerships: Partner with location-based businesses or events to enhance your brand visibility on Snap Map.
  • Sponsored Events: Host or sponsor events and encourage attendees to share their experiences on Snap Map, generating buzz and expanding your reach.

2.3 User-Generated Content via Snap Map

Encourage your audience to share user-generated content (UGC) on Snap Map by showcasing their experiences with your brand or services. UGC has proven to be a powerful marketing tool, as it promotes authenticity and drives engagement. By leveraging UGC on Snap Map, you can create a sense of community and foster a deeper connection with your audience.

Chapter 3: Best Practices for Instagram Stories and Snap Map Marketing

3.1 Crafting Compelling Visual Content

When utilizing Instagram Stories and Snap Map for marketing, it's essential to create visually appealing and attention-grabbing content:

  • High-Quality Imagery: Use high-resolution images and videos to showcase your work effectively.
  • Consistent Branding: Maintain visual consistency by utilizing your brand colors, fonts, and other design elements.
  • Storytelling Techniques: Create a narrative with clear objectives, engaging your audience from start to finish.

3.2 Engaging with Your Audience

To maximize the potential of Instagram Stories and Snap Map, actively engage with your audience:

  • Respond to Messages: Reply to direct messages and comments promptly, fostering a sense of connection.
  • Utilize Polls and Questions: Encourage audience participation by leveraging interactive features on both platforms.
  • Show Gratitude: Express appreciation to followers who engage with your stories or mention your brand on Snap Map.

3.3 Analyzing Insights and Metrics

Regularly monitor the performance of your Instagram Stories and Snap Map campaigns using analytical tools provided by each platform. By analyzing metrics such as views, impressions, and engagement rates, you can optimize your marketing strategies and refine future content to achieve better results.


In conclusion, Instagram Stories and Snap Map have revolutionized social media marketing, offering extensive opportunities for businesses in the Arts & Entertainment - Visual Arts and Design industry. By implementing the tactics and strategies outlined in this extensive guide, you can elevate your brand's presence, increase engagement, and surpass your competitors. Remember to consistently create valuable and visually captivating content while actively engaging with your audience to forge lasting connections and foster brand loyalty. Stay ahead of the curve, leverage the power of Instagram Stories and Snap Map, and witness your brand thrive in the digital landscape!

Todd Spicer
Looks interesting! 📸🌍
Nov 8, 2023